Understanding The Business of the NFL
Terra Firma has proven itself as an industry leader in rookie and veteran contract negotiations. Through a strong, aggressive, and calculated approach, Terra Firma ensures the greatest earning power for its clients. We pride ourselves on the research, energy, and effort put into our preparation for negotiations. Terra Firma’s methodology provides first-rate results.
Contract negotiation for athletes requires a specialized approach performed by a team with both experience and expertise in:
- Collective bargaining
- Salary cap
- Incentive milestones/parameters
- Free-agent market study/observation
- Renegotiation timing/terms
Terra Firma negotiates and prepares all contracts in-house via our team of licensed NFL agents, attorneys, marketing professionals, and corporate negotiators. This strategy ensures “best of breed” service in order to produce the ideal contract suited to each client’s individual strengths and career objectives.
Terra Firma keeps a select group of clients to ensure the best possible veteran contract negotiation services in the industry. We have proven as a firm that focuses on individual player goals can lead to maximizing earning power and exceeding client expectations.
Terra Firma has had consistent success in negotiating rookie contracts over the past decade. With the change in the collective bargaining agreement of 2011, the landscape of rookie deals has been altered. These modifications have changed the standard terms of rookie contracts with club options and league-wide escalators.
Terra Firma negotiates your rookie contract with creativity and diligence to secure maximum earnings.
Terra Firma is identified as an elite firm in veteran contract negotiations and free agency. Through the veteran negotiation process, Terra Firma sets goals with the client and develops a strategic plan of action. We thoroughly analyze the free agent market and calculate projected earnings for the client. Throughout this extensive process, we are in constant communication with the client.
Recently, Terra Firma reached a peak in the industry by negotiating Pierre Garçon’s second monster contract of his NFL career. After earning $42.5 million from the Washington Redskins, Garçon signed a five-year $47.5 million contract with $16 million in the first year at the age of 31 with the San Francisco 49ers.
The numbers don’t lie
By analyzing and understanding the current NFL Market and CBA, we devised a negotiation strategy that allowed Pierre
Garçon to maximize his value on the field. In doing so, Terra Firma beat the competition with, as Trey Wingo, co-host of
ESPN’s SportsCenter, described it, “An eye-popping deal.”
- Signed 5-year, $47.5 million dollar contract
- $23 million in the first 2 years
- $20 million dollars guaranteed
- Signed at the age of 31
Read more on NFL Free Agency 2017: Winners and Losers of Day 1
|Name||Pro Bowl Selections||Receptions||Yards||Touchdowns||Seasons||Agency||Earnings|
|Pierre Garçon||0||604||7,568||37||10||Terra Firma Sports Management||$60,734,610|
PAUL RICHARDSON JR.
- Signed 5-year, $40 million dollar contract
- $20 million dollars guaranteed
Read more on Washington rolls the dice on Paul Richardson.
|Name||Catches||Yards||Touchdowns||Agency||Total Contract||Total Guranteed|
|Allen Robinson||202||2,848||22||Independent Sports and Entertainment||$42,000,000||$23,000,000|
|Paul Richardson Jr.||95||1302||8||Terra Firma Sports Management||$40,000,000||$20,000,000|
|Marquise Lee||171||2,166||8||Athletes First||$34,000,000||$16,500,000|
|John Brown||173||2,515||17||Sports Stars||$5,000,000||$4,000,000|
- Signed 5-year, $26.5 million dollar contract
- $13 million dollars guaranteed
|Name||Age||Tackles||Tackles for Loss||Sacks||Pro Bowl||Agency||Total Contract||Total Guaranteed|
|Malcolm Smith||27||103||3||0||No||Terra Firma Sports Management||5 Years, $26.5M||$13 Million|
|Zach Brown||27||149||11||4||Yes||CSE Football||1 Year, $2.1M||$700K|