profile

Terra Firma is a unique sports representation firm that caters to highly motivated athletes who desire a personalized approach during and after their professional careers. We choose to represent an exclusive group of athletes each and every season. We focus on a small select class of clientele in order to achieve maximum career development by providing specialized services that span from contract negotiation to marketing and other career development activities.

team

BRADLEY J. CICALA

President and CEO
NFLPA Certified Contract Advisor

BRADLEY J. CICALA is the Founder of Terra Firma Sports Management. His responsibilities are to oversee the management of all aspects of both professional and personal development of the athletes within the Terra Firma family. Prior to founding Terra Firma, he co-founded (and continues to be a major shareholder of) an IT asset management consulting firm (Cicala & Associates, LLC) with offices in New York, Ohio, and Florida. He has also been actively engaged as a partner with real-estate ventures and development projects in New Jersey. Bradley holds a Bachelor of Science degree in Business Administration from the Max M. Fisher College of Business at The Ohio State University.

ASHA KAUL is a graduate of the University of Alabama’s Pre-Law and business development program and has worked in many facets of the sports industry. While attending Alabama, Asha was involved in the Crimson Tide’s student recruitment program for the football team. At Terra Firma Sports Management, she oversees community relations, marketing, and events production as well as player relations. Asha resides in Phoenix, Arizona as the Director of Client relations catering to Terra Firma Sports Management’s most elite athletes.

ASHA KAUL

Director of Client Relations and Operations

ASHA KAUL

Director of Client Relations and Operations

ASHA KAUL is a graduate of the University of Alabama’s Pre-Law and business development program and has worked in many facets of the sports industry. While attending Alabama, Asha was involved in the Crimson Tide’s student recruitment program for the football team. At Terra Firma Sports Management, she oversees community relations, marketing, and events production as well as player relations. Asha resides in Phoenix, Arizona as the Director of Client relations catering to Terra Firma Sports Management’s most elite athletes.

FRANK GAITAN

NFLPA Certified Contract Advisor

FRANK C. GAITAN credits his passion for this career to growing up in the blue-collar, small town of multi National High School Football Champion, Berwick, Pennsylvania. Even though he played multiple sports, Frank had a greater focus in the business realm as he became an active member of the Lawyers Explorer Post and Future Business Leaders of America. Since graduating from Florida State University in 1996 with a degree in both Criminology and Criminal Justice, Frank has had a long history of success in finance and contract negotiation, as well as management and director roles with industry giants, such as Automotive Investment Group, Lehman Brothers Financial, and AutoNation. Frank’s experience with the NFL began in 2010, after joining XL Sports Management as Director of Player Personnel, then as a Certified Contract Advisor in 2013. His corporate, entrepreneurial and sports industry experience equip Frank with a unique skill set to provide his clients with innovative approaches to maximize their opportunities, both in the short and long term of their respective careers.

JOSH KRANISH has over a decade of coaching experience and oversees the recruitment and talent acquisition for Terra Firma Sports. During his time as a coach, Josh formed strong relationships with college coaches, trainers, and NFL scouts, helping to identify talent, and uses this background to assist players in their transition from college to the NFL. Josh earned a Bachelor of Science in Biology and Psychology at Truman State University and an MBA in Sports Business from Saint Leo University. He is a NFLPA certified contract advisor.

JOSH KRANISH

Recruiting and Analytics
NFLPA Certified Contract Advisor

JOSH KRANISH

Recruiting and Analytics
NFLPA Certified Contract Advisor

JOSH KRANISH has over a decade of coaching experience and oversees the recruitment and talent acquisition for Terra Firma Sports. During his time as a coach, Josh formed strong relationships with college coaches, trainers, and NFL scouts, helping to identify talent, and uses this background to assist players in their transition from college to the NFL. Josh earned a Bachelor of Science in Biology and Psychology at Truman State University and an MBA in Sports Business from Saint Leo University. He is a NFLPA certified contract advisor.

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