Terra Firma is a unique sports representation firm that caters to highly motivated athletes who desire a personalized approach during and after their professional career. We focus on a small and select class of clientele in order to achieve maximum career development by providing specialized services that span from contract negotiation to marketing and other career development activities.



Certified NFLPA Agent

Certified NFL agent Bradley J. Cicala is the President/CEO and Founder of Terra Firma Sports Management. Cicala oversees all aspects of both professional and personal development of the athletes within the Terra Firma family.

Prior to founding Terra Firma, he co-founded (and continues to be a major shareholder of) an IT asset management consulting firm (Cicala & Associates, LLC) with offices in New York, Ohio, and Florida. He has also been actively engaged as a partner with real-estate ventures and development projects in New Jersey.

Bradley holds a Bachelor of Science degree in Business Administration from the Max M. Fisher College of Business at The Ohio State University.


Director of Client Relations and Operations

A graduate of the University of Alabama’s Pre -Law program and business department, Asha has worked in many places revolving around the sports industry ranging from the college level all the way to the Pro’s. She has been given the responsibility to oversee community relations, marketing and events production as well as player personnel. Most prominently she was involved while in college with Alabama’s Football Program of student recruitment. Asha now resides in Columbus, Ohio as the Director of Client relations and operations catering to Terra Firma Sports Management most elite athletes.