capitalize.

CAPITALIZE.

Working hand-in-hand with Terra Firma, I’ve been able to grow my career off the field just as much as I have on the field. I’ve gotten to meet great people and travel to places I never thought imaginable.

Pierre Garçon, San Francisco 49ers

theory

Build Your Team

It is key as an NFL player to capitalize on the unique opportunities afforded to you during your playing career.

Based on your notoriety, entertainers, high-level executives, and other distinguished community members will be more likely to form relationships with you that will lead to opportunity and potential partnerships.

Terra Firma maintains a prominent reputation for aligning clients with powerful decision makers to open doors during and after their career. This includes marketing, branding, endorsements, community relations, and post-career development.

 

building a brand

Identify Your Passion

For the modern-day athlete, creating a positive brand is integral to success. Terra Firma will develop a personalized strategy for each player focused on identifying your passion and integrating philanthropic efforts. We maximize our clients’ visibility by leveraging their brand through social media, networking, and public relations. This creates opportunity and financial gain immediately, and for the future. Terra Firma emphasizes the full development of its clients’ professional and commercial opportunities through actions such as:

PRODUCT AND EVENT ENDORSEMENTS | CORPORATE AFFILIATIONS | PERSONAL APPEARANCES|BROADCASTING | PUBLISHING |
LICENSING AND MERCHANDISING

Terra Firma will prepare, organize and schedule numerous media outlets to provide various opportunities to develop your brand.

Our expertise will prepare you for:

INTERVIEWS | RADIO & TELEVISION EXPOSURE | GROWING SOCIAL MEDIA PRESENCE | COORDINATING AND DISTRIBUTING PRESS RELEASES

Terra Firma has an excellent reputation with many of today’s top media outlets. Terra Firma has had the
privilege of working with:

marketing & endorsement

Notoriety

Terra Firma tailors a custom marketing plan for each individual client, focusing on endorsement opportunities, social networking, and image enhancement. This is achieved through industry-leading contacts, corporations, third-party marketing arms, the NFL, and the NFLPA. We create innovative arrangements with companies to maximize and expand each player’s brand. By increasing the positive awareness of our athletes, additional sources of revenue are added to our clients’ portfolios.

Endorsement and personal appearance opportunities are significant factors in developing and increasing the image of our athletes both on and off the playing field. Terra Firma evaluates each potential offer and works with our client to select opportunities based on the brand fit between the athlete and the company. By taking this approach and identifying opportunities, the athlete is in position to build relationships that enhance his career after football.

community relations

Give Back

Terra Firma has ongoing relationships with several different charities. We encourage our athletes to give back to their community and other charitable causes. Terra Firma has supported and helped our clients get involved with these organizations and start foundations that benefit the causes they believe in.

It is vital that athletes be actively involved in their community and build valuable relationships with community leaders. Terra Firma helps our clients enhance relationships and create opportunities during and after their careers.

post-career development

It's A Life-Long Relationship

Terra Firma takes pride in maintaining our relationships with clients and helping them make their transition from being an athlete into life after football. This process begins during the player’s career by networking, building a base of professional contacts, and adopting a sense of financial responsibility.

Terra Firma takes an active approach in working with players during their playing career. This ensures their financial well-being.

Aiding in financial decisions and setting goals, the transition will allow you and your family to live comfortably after retirement.

By analyzing past education, experiences, and contacts, Terra Firma will develop a personalized career framework through:

  • Identifying job opportunities
  • Developing a resume
  • Analyzing future career paths
  • Providing letters of recommendation
  • Utilizing our affiliate program and business relationships to help jump start a new career
  • Leverage professional athletic status with financial contacts to build a long-term financial plan

Our knowledge makes a difference

We add value that’s measurable.

 

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